Color Therapy: The Psychology of Color

color psychology

The way we see and perceive color each day greatly impacts our lives, though it does so on a mostly subconscious level. Understanding color psychology and how colors can be useful to help relieve anxiety and stress is a way to make the most out of the atmospheres you surround yourself in each day.

Why Colors Impact Us Emotionally

Seeing various colors can evoke emotion in us due to connections with real-life experience as well as how we feel a color is interpreted. While some colors are bright or dark by nature, others are muted or paler in comparison, allowing for drastically different interpretations.

Color Psychology in Marketing

Color psychology is one of the most common tricks used in marketing in order to encourage shoppers to make purchases or to remember brands and advertisements a brand is currently running. The color green is often used with companies that are trying to promote sales or work with money (such as banks or financial apps). The color green helps to encourage shopping while also putting trust in the brand, relating the color itself to money.

In many corporate situations, businesses choose to go with the color blue, as it symbolizes trustworthiness and professionalism. Because of the neutrality and trustworthiness associated with the color blue and businesses, companies such as Facebook, Twitter, and even Reddit have all defaulted to using the color blue to draw in new users while keeping the attention of current ones.

Peaceful and Calming Colors

Peaceful and calming colors are also found in advertising and marketing along with plenty of pampering and soothing products on the market. Popular peaceful and calming colors include pale and light blues and greens, along with deeper muted versions of the colors. Blue and green often symbolize serenity and a sheer sense of calmness, ideal for office or bedroom settings where the goal is to either remain focused or relaxed.

Coloring Books for Adults

Once you have a basic understanding of color psychology and how colors impact your mood, consider coloring books for adults to help alleviate stress and worry while allowing you to relax and unwind. Adult coloring books are great ways to integrate soothing colors while calming the mind and reducing the amount of anxiety you feel at any given time. Additionally, coloring books are affordable on most budgets and provide plenty of opportunity to get creative in your downtime.

Becoming more familiar with colors and how they typically make us feel is a great way to rearrange decor in the home or change up an entire wardrobe. Surrounding yourself with the right colors and including additional positive external influences such as an adult coloring book is a way to relieve anxiety and stress while allowing you to remain relaxed, focused, and at peace.

Coloring in Your Journal

Adult coloring is not a new concept, but it’s one many people aren’t sure they understand. Sure, coloring is fun. It reminds you of a simpler time in your life when you were a child and coloring was a fun pastime. Now it’s an escape, and it reminds you of the joy found in simplicity. What you might not know is coloring in an adult coloring book is more than a fun pastime. It’s a mental break filled with benefits designed to help you ease stress.

Adult Coloring Calms You

Have you heard of amygdala? If not, you’ve certainly heard of a fight or flight response. This is what happens when you’re overwhelmed, overworked, and anxious. It gets worked up and leaves you feeling panicked. Coloring helps calm the amygdala, which can help you focus on a more positive life experience.

Adult Coloring Encourages Mindfulness

It takes a great deal of time and effort to color a page in a book made for adults. It takes precision and careful thought, which can help you manifest mindfulness. It’s a great way to help you focus. When you learn to focus and be genuinely present in the moment, you learn to be more mindful. Mindfulness helps you in other areas of your life, such as finding enjoyment in the simple things. What you might not know you can focus on your mindfulness while you color, and you can sharpen the tools you use to practice being more present in life.

Adult Coloring Relieves Stress

Stress isn’t always negative. Many forms of stress are actually quite helpful in that they help you focus on things that need your attention. This is called positive stress that motivates you to work harder and more efficiently. When stress is overwhelming, however, it’s negative. This kind of negative stress occurs when you focus on things you can’t change in life no matter how hard you think about them or focus on them. It stems from worry, which is a wasted emotion.

Adult coloring books take your mind off the things you fear or worry about, and it helps you focus on the here and now. It’s much like mindfulness only it allows you to feel calmer and less stressed. You might even walk away from your coloring pages with a renewed sense of energy and a newfound sense of peace thanks to the stress relief.

Adult coloring books are an excellent way to improve mental health. You needn’t suffer from health issues to use these books to help you improve your life, either. Even if you aren’t anxious or too stressed, you can benefit from adult coloring. It’s designed to remind you of the simple pleasures’ life has to offer.

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